"Tereza Melicharkova, Head of Marketing at CasinoALMA, emphasizes the importance of wisely allocating online casino marketing budgets to streamers aligned with brand values. This strategy, discussed in a roundtable by G_Insider, signifies a customer-centric shift in the iGaming industry towards authentic engagement and broader audience reach."
CasinoALMA's Head of Marketing Discusses Streaming Industry Strategies
As the online casino landscape continues to evolve, many businesses are focusing on the potential of the streaming industry. In a recent roundtable, Tereza Melicharkova, Head of Marketing at CasinoALMA, shared her insight into how online casinos should navigate this new arena. This meeting was coordinated by G_Insider, a leading authority in the online gambling sector.
Spending the Marketing Budget Wisely on Streamers
With the increasing popularity of live streaming platforms, brands within the online gambling world are looking to leverage these channels to reach their user base. One of the main points Melicharkova emphasized was the importance of selecting the right streamers when allocating your online casino marketing budget.
When choosing who to partner with, Melicharkova suggests focusing on quality over quantity. Marketers are now recognizing the effectiveness of working with a streamer who aligns well with their brand's image and values. This approach aids the creation of more authentic and engaging content, fostering deeper connections with their target audiences.
Impact on the iGaming Industry
The insights shared by Melicharkova are poised to have profound implications on the iGaming industry. This reflects a shift in focus towards more customer-centric strategies. By using the right streamers to deliver brand content, online casinos can engage with a broader audience and foster stronger relationships.
Digital technology continues to reshape the landscape of online gambling, and businesses need to understand these new trends to ensure they are effectively reaching their customers. This roundtable certainly raised some crucial considerations for online casinos in their journey to stay ahead in the competitive online gambling market.
