Google has updated its advertising policies to allow Daily Fantasy Sports (DFS) and lottery courier ads in the U.S. starting from July 2024. This change is expected to significantly impact digital marketing strategies for iGaming operators and state-run lotteries. Companies such as FanDuel and DraftKings can now target broader audiences, while emerging online casinos may also benefit from increased traffic and user engagement. This policy shift opens new avenues for operators to promote responsible gaming and innovative solutions, enhancing the overall user experience in the online gaming sector.
