Macau's Integrated Resort (IR) operators face challenges with their free gifts strategy aimed at attracting premium mass clientele. Experts suggest that the incentives may be undermining the exclusivity sought by high-end clients, prompting a need for reevaluation. Industry analysts recommend shifting focus to personalized experiences and luxury partnerships to enhance perceived value. Lessons from online casinos, which favor sophisticated loyalty programs over freebies, could guide Macau's IR operators in refining their approach to retain affluent patrons. Stay tuned to CasinoALMA for more iGaming insights.
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