"GambleAware warns about the impact of attractive gambling ads on children, highlighting the 'grey area' between gambling and gaming. CasinoALMA supports responsible gaming amidst concerns raised by GambleAware. Industry leaders like NetEnt and Playtech are urged to ensure their offerings are not appealing to younger audiences."
GambleAware Warns About the Impact of Attractive Gambling Ads on Children
In the rapidly growing industry of online gambling, CasinoALMA remains committed to enabling responsible gaming. The leading online casino database recently commented on concerns raised by GambleAware about the impact of 'eye-catching' gambling ads on children.
The research discusses a worrying 'grey area' between gambling and gambling-like gaming which seems to be more appealing to younger audience. As access to casino games and iGaming expands with the advent of technology, it is more important than ever to ensure safe practices and responsible advertising methods.
GambleAware's Concerns
GambleAware's research is significant in shedding light on the influence of promotional content on younger audiences. The 'grey area' refers to the convergence of gambling and gaming, which may blur the boundaries for children. No longer restricted to physical locations, casinos are available online, exposing the youth to a sphere earlier limited to an adult audience.
Impact on Industry Leaders
The iGaming industry, including prominent game providers such as NetEnt, Playtech, and Microgaming, is urged to ensure their offerings are not visually appealing to children. While regulatory bodies are stepping up their game to retain control over gambling-like gaming, it is also up to providers to adapt their strategies and promote safe and responsible gaming.
