Product strategy

Product strategy involves the meticulous planning and execution of a company's product lifecycle, from conception to market entry and beyond. This category focuses on defining the vision and roadmap for products, ensuring they meet market demands and customer needs while aligning with business goals. A robust product strategy covers aspects like market research, competitive analysis, product design, development, pricing, and positioning. It is crucial for sustaining competitive advantage and driving growth. Understanding product strategy helps businesses innovate effectively, deliver better customer experiences, and achieve long-term success.