Product management

Product management is the critical discipline of overseeing the lifecycle of a product from inception to development, launch, and beyond. It involves strategic planning, market research, and cross-functional collaboration to ensure that a product meets the needs of its target audience while aligning with business goals. Effective product management requires understanding customer demands, competitive landscapes, and technological advancements to drive innovation and profitability. Focused on delivering value, product managers play a pivotal role in bridging the gap between technical teams and stakeholders, ensuring that each product iteration leads to improved user experiences and business success.