Pent-up demand

Pent-up demand refers to a situation where consumer demand for a product or service has been suppressed or delayed, often due to external factors, and then rapidly increases when those factors are removed. This can occur in various markets, including the casino industry, where players may hold off on gambling due to economic downturns, regulatory changes, or other disruptions. Once these conditions improve, the demand surges, leading to increased activity and revenue. Understanding pent-up demand is crucial for casinos as it helps in planning marketing strategies, managing resources, and leveraging opportunities for growth when the market conditions normalize.