Organic traffic

Organic traffic refers to the visitors who land on your website as a result of unpaid, natural search results. It's the opposite of paid traffic, which refers to visitors obtained through pay-per-click ads. Organic traffic is highly valuable since it often consists of users who are actively searching for information, services, or products that your website offers. Ensuring that your site is optimized for search engines through techniques like SEO (Search Engine Optimization) can significantly improve organic traffic. High-quality content, relevant keywords, mobile optimization, and a good user experience are all critical factors in driving organic traffic.