Mass market strategy

Mass market strategy refers to the approach of targeting a wide audience by offering products or services that appeal to the general public. This strategy aims to attract a large customer base by emphasizing affordability, convenience, and accessibility. Companies employing mass market strategies focus on high-volume sales and widespread distribution channels to maximize market penetration and brand recognition. The goal is to achieve economies of scale, thereby reducing costs and increasing profit margins. Mass market strategies are commonly seen in industries such as consumer electronics, food and beverage, and personal care products, where products have broad appeal and are in high demand.