Mass GGR

Mass GGR, or Gross Gaming Revenue, is a key performance indicator in the casino industry that measures the total amount of money generated from gaming activities before any expenses are deducted. This category tracks the comprehensive financial inflows from various gambling operations, giving a broad picture of the overall earnings from players’ bets across slots, table games, and other gambling services. It is a crucial metric for understanding the financial health and profitability of a casino, as well as for comparing performance across different periods or against industry benchmarks. Keeping an eye on Mass GGR helps stakeholders make informed decisions regarding marketing strategies, game offerings, and operational efficiencies.