Market saturation

Market saturation refers to a scenario where a particular market is no longer able to accommodate additional demands because all potential customers have already been targeted or are using the product. In the context of the casino industry, market saturation can occur when the number of casinos in a specific region exceeds the demand for gambling. This saturation can lead to increased competition, reduced profit margins, and the necessity for casinos to innovate or offer exceptional services to attract and retain customers. Understanding market saturation is critical for casino operators to strategically plan their market entries, expansions, and service differentiations to maintain a competitive edge.