Geofencing

[ { "value": "Geofencing is a location-based service that utilizes GPS, RFID (Radio Frequency Identification), Wi-Fi, or cellular data to create virtual boundaries around a specific geographic area. When a user with a geofencing-enabled device enters or exits the designated area, various actions can be triggered, such as sending notifications, alerts, or location-based advertisements. In the context of CasinoALMA, geofencing can be employed to enhance marketing strategies by targeting local customers, offering exclusive promotions, or providing real-time updates about events and offers as users approach or move away from casino premises. This technology allows for a highly personalized and engaging user experience, ensuring that relevant information reaches the right audience at the right time. } ]