Consumer behavior

Consumer behavior refers to the study and analysis of how individuals, groups, or organizations make decisions to purchase, use, and dispose of goods and services. It encompasses understanding the needs, preferences, and motivations that drive consumers' purchasing decisions. Factors such as cultural, social, personal, and psychological influences play a significant role in shaping consumer behavior. Companies use this insight to develop marketing strategies, improve customer satisfaction, and predict market trends. By thoroughly understanding consumer behavior, businesses can effectively tailor their products and services to meet the evolving demands of their target audience.