Brand awareness

Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It plays a critical role in a company's overall marketing strategy, as higher brand awareness can lead to increased customer loyalty, trust, and ultimately, sales. In the highly competitive casino industry, strong brand awareness sets a company apart from its competitors, fostering customer retention and attracting new players. Consistent use of the brand's visual elements, messaging, and tone across various marketing channels helps in building a cohesive and recognizable brand identity.