B2B market

The B2B market, or Business-to-Business market, involves transactions between businesses rather than between businesses and individual consumers. This market includes activities such as the sale of goods and services that one company needs to perform its operations and produce its own goods or services. In the context of the gaming industry, B2B transactions might include software development, gaming platforms, payment processors, and customer service solutions offered by companies to casinos. These interactions are crucial to creating the seamless and engaging experience that end-users, or players, expect when they visit online or brick-and-mortar casinos. The B2B market fosters relationships that drive innovation, operational efficiency, and business growth within the gaming industry.