Affiliate marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through the affiliate's marketing efforts. Affiliates utilize various digital marketing tactics such as blog posts, social media, email campaigns, and more to promote the partner company's products or services. This approach benefits both the affiliate, who earns a commission based on performance, and the business, which gains increased exposure and sales without the upfront costs associated with traditional advertising. This win-win relationship leverages the affiliate's audience and marketing skills to reach potential customers, making it a popular and effective method for expanding a brand's reach in a competitive marketplace.