Advertising code

Advertising code is a set of guidelines and standards developed to ensure that all promotional content is lawful, truthful, and ethical. These codes help protect consumers from misleading or harmful advertisements and promote fairness in the competitive marketplace. Adhering to the advertising code is essential for businesses aiming to build trust and maintain a positive brand image. It also ensures that marketing campaigns comply with legal regulations and industry best practices, safeguarding both the consumer and the advertiser. By following these guidelines, businesses can effectively communicate their value propositions while respecting the rights and sensibilities of their audience.